never too sweet

ALL HANDMADE

バッグ

Bud's Buddy

  • ALL HAND MADE

    It is handmade.

    Depending on the material being knitted, the stitches may not be uniform, and the tag engraving and size may not be uniform.

  • One of a Kind

    All items are one-of-a-kind.

    The design is completed as it is knitted, so although there may be similar designs, no two are ever the same.

  • IRREGULAR RELEASE

    New products are released irregularly.

    It takes several days to knit one item, and I will upload the finished product first.

  • *Product photos are taken under natural light. The color may appear slightly different depending on the light source.

Bud. as BUDDY

THOUGHTS OF HANDMADE BAG BRAND Bud.

Debuting in May 2022.

“Bud.” means “a bud,” and

It's also short for “Buddy,” meaning a close companion.

Born from a circle of friends, we hope this bag will become a trusty companion for whoever carries it.

It was conceived from the idea of "how fun it would be to have a bag like this for myself," so while compact, it prioritizes practicality, easily accommodating a wallet, smartphone, and planner.

Each bag is unique, with no two alike. We hope its distinctive design will add flair and color to communication that was nearly lost during the pandemic. As a fashion director, I meticulously edit each piece, focusing on material texture and color balance. It's sophisticated and charming, suitable for adults. We hope it encourages you to think, "Let's dress up and go out with a cute bag!"

AKIKO HAYASHIDA / FOUNDER & DIRECTOR OF Bud.

Former Fashion Director for Harper's Bazaar. Specialized in design and fashion at Central Saint Martins, University of the Arts London. Began working as a stylist while still a student, and after returning to Japan, built her career in fashion magazine editorial departments. Currently, she continues to actively work as a freelance stylist for model shoots and collection coverage, while also operating "Bud."

Akiko Hayashida's Portfolio

Central St. Martins

EDITING BAGS: INFUSED WITH AN EDITOR'S DISCERNING EYE

My experience "editing" global aesthetics at Harper's Bazaar is the core of Bud. It's the ability to select fabrics that combine playful fashion and elegance from a vast array of materials. It's an editor's intuition, discerning "masterpieces with stories" rather than fleeting trends. Each bag, tailored with a professional eye for beauty, becomes the perfect companion to color your everyday life.

メディア掲載

BIRKENSTOCK

HARPER'S BAZAAR JAPAN

April 2023 Issue

May 2023 Issue

ELLE JAPON

September 2025 Issue

THE NIKKEI MAGAZINE AI

October 27, 2022

Senken Shimbun

July 23, 2022 Edition

Nikkei MJ

September 6, 2023 Edition

TINY SITRUUNA

2024 #0

COLLABORATION

JOSEPH

April 2023

Produced bags using archive fabrics. Held a pop-up store at Isetan Shinjuku.

MADISONBLUE

September 2024

Produced original design bags using archive shirt fabrics. Sold at MADISONBLUE stores.

BLAMINK

April 2025

Produced bags using archive fabrics and sold them at the Aoyama store.

STOCK LIST

ESTNATION

BLAMINK

BARNEYS NEWYORK

IENA LA BOUCLE