never too sweet

ALL HAND MADE SPECIALLY FOR YOU

  • ALL HAND MADE

    It is handmade.

    Depending on the material being knitted, the stitches may not be uniform, and the tag engraving and size may not be uniform.

  • One of a Kind

    All items are one-of-a-kind.

    The design is completed as it is knitted, so although there may be similar designs, no two are ever the same.

  • IRREGULAR RELEASE

    New products are released irregularly.

    It takes several days to knit one item, and I will upload the finished product first.

  • *Product photos are taken under natural light. The color may appear slightly different depending on the light source.

Bud. as BUDDY

THOUGHTS OF HANDMADE BAG BRAND Bud.

The debut is scheduled for May 2022.

Bud. means "bud" and

It is an abbreviation of "Buddy," which means partner.

This bag was born from a circle of friends, and we hope it will become a bag that you can hold in your hand like a companion.

It was born from the idea that "it would be fun if I had a bag like this," so even though it is small, it is still practical enough to easily fit a wallet, smartphone, notebook, etc.

Each bag is unique and one of a kind. These unique designs can add a touch of glamour and colour to the communication that has been lost during the COVID-19 pandemic. "Let's go out in style with a cute bag!" We hope to encourage that feeling.

STOCK LIST

ESTNATION

BLAMINK

IENA LA BOUCLE

Profile: Akiko Hayashida: Former fashion director of Harper's Bazaar. She majored in design and fashion at Central Saint Martins University in London. While still a student, she worked as a stylist, and after returning to Japan, she built her career in the editorial department of a fashion magazine. Currently, she is actively working as a freelancer, photographing models and covering collections, while also running "Bud."

Akiko Hayashida's Portfolio

Central St. Martins

AKIKO HAYASHIDA/ FOUNDER & DIRECTOR OF Bud.

『ハーパーズバザー』元ファッションディレクター。ロンドンのセントラル・セント・マーチンス大学/大学院でデザインやファッションを専攻。在学中からスタイリストとして活動し、帰国後はファッション誌編集部でキャリアを重ねる。現在もフリーランスとしてモデル撮影やコレクション取材を積極的に行うかたわら、「Bud.」を運営。

林田明子のポートフォリオ

Central St. Martins

EDITING BAGS: INFUSED WITH AN EDITOR'S DISCERNING EYE

ハーパーズバザーで世界中の美意識を「編集」してきた経験が、Bud.の核です。膨大な素材からモードな遊び心と品格を両立する布を厳選する力。それは、一過性の流行ではなく「物語のある逸品」を見極めるエディターの直感そのもの。プロの審美眼で1点ずつ仕立てるバッグは日常を彩る最高の相棒になります。

MEDIA COVERAGES

BIRKENSTOCK

HARPER'S BAZAAR JAPAN

2023年4月号

2023年5月号

ELLE JAPON

2025年9月号

THE NIKKEI MAGAZINE AI

2022年10月27日

繊研新聞

2022年7月23日版

日経MJ

2023年9月6日版

TINY SITRUUNA

2024年#0

COLLABORATION

JOSEPH

2023年4月

アーカイブ生地を使用したバッグを制作。伊勢丹新宿店でポップアップを開催。

MADISONBLUE

2024年9月

アーカイブのシャツ生地を使用したオリジナルデザインのバッグを制作。MADISONBLUE店舗で販売。

BLAMINK

2025年4月

アーカイブの生地を使用したバッグを制作、青山店で販売。